Brand wars: Youtube Vs.Tik-Tok 

 Youtube a $160 billion dollar company is pitted against $75 billion dollar worth Tik-Tok. Thanks to a war between Carryminati and Aamir Siddiqui.

Carryminati Vs. Aamir Siddiqui

Carry had posted a video on Youtube roasting Aamir Siddiqui on his Tik-Tok videos, the roast video contained a lot of insults for the Tik-Tok community as a whole. The video has since been taken down by Youtube due to its expletive nature. Carry in turn has got a lot of support from multitudes of people including youtube content creators. People have even started giving 1-star ratings to Tik-Tok on google store to prove that what Carry said about Tik-Tok was not wrong.

Tik-Tok Ratings take a toll after the Controversy

26.5 crore USERS Vs. 11.9 crore USERS

Youtube has 265 million (26.5 cr) monthly active users against 119 Million(11.9 Cr) active monthly users in India. While a majority of  Youtube followers come from the formidable Indian Middle class, Tik-Tok is often associated with lower-income groups.

Tik-Tok -A Lipsyncers Paradise

While anybody with a smartphone can lip-sync and become a Tik-Tok sensation, Youtube creators, on the other hand, invest a lot of time and money to gain 1 million subscribers, about 1200 Creators have already reached this mark but with a lot of sweat and blood. And this may be a cause of anguish for youtubers who give their heart and soul for the content they make while Tik-Tokers with their 15 seconds of lipsyncing has become Celebrities in a shorter span of time. Thus Tik-Tok has become a paradise for creators and fame-hungry teenagers while youtube is rewarding only with quality content.

Likability Factor

Tik-Tok was banned in India due to Violating the community guidelines, however, it came back after removing the malicious content. In fact, this new controversy has brought back Tik-Tok into the limelight. And proves yet again no publicity is negative publicity. However, after the CARRY VS AAMIR fiasco, a lot of people have labelled Tik-Tok as cringe. With users still making Tik-Tok videos, only time will tell whether Tik Tok will survive this period or not. Whereas Youtube is considered a favourite pastime of many Indians and has helped cope with the boredom of lockdown. And the popularity of Youtube has only increased due to its broad spectrum of content. Thus youtube has been accepted by Indian masses, but Tik-Tok is still looked down upon.

Youtube WINS

With huge support for Youtube while poor ratings and public mood for Tik-TOK, Youtube Brand seems to have Triumphed. Tik-Tok can use this time to introspect and bring in features like monetization of content, invite diverse content and most importantly improve its public image as a cringe platform to a constructive platform for entertainment.

Manu Sharad Dwivedi